Media and Information Channel
Michas Group Inc
was founded in 1989.
Its founder Mr. Michel G. Hassoun has over forty years of responsible, comprehensive experience – with accent upon marketing background – executive management – Dealing with well-known manufacturers and negotiating distribution contracts involved with prestigious specialty lines and marketing major worldwide markets.
The name of Michas represents the first three letter of Michel’s first letters and the first three letters of his family name.
Michel G. Hassoun started his professional career in 1975 when he joined his Beirut, Lebanon family business “Hassoun Sport” that was established in 1957 by his late father Mr. George Nakhle Hassoun.
Hassoun Sport was the first to introduce the following brands to the Lebanese market:
- ADIDAS – LEVI’S – KNEISSL
The first shop was located on Bliss street just opposite to the American University of Beirut “AUB” and moved later on to a bigger location in the same neighborhood.
Despite the civil war that emerged in April 1975, Michel Hassoun secured the distribution of many sporting goods brands to the Lebanese market such as:
- Winter sports brands: ELAN – GEZE – SAN GIORGIO – CARRERA – FUSALP – DYNAFIT – ALPINA
- Summer sports brands: YAMAHA – TURBO – REPETTO – FREYRIE – MAC GREGOR
Despite the invasion of Lebanon by Israel in 1982, he was the first to sign an exclusive distribution agreement with NIKE INTERNATIONAL that was renewed in 1985 and 1988.
Due to security reason, Michel Hassoun moved his family in 1989 to Montreal, Quebec, Canada where he established on March 8, 1989 Hassoun Sports Inc.
Hassoun Sports Inc. signed distribution agreement with the following companies:
- AIRWALK – COLUMBIA – SPECIALIZED – KAMIK – K SWISS – LA GEAR – BODY GLOVE
In 1989, Michel Hassoun created “MICHAS GROUP INC” that is specialized in two different divisions:
Sports and Marketing.
- The Sports division stands for:
Marketing Innovative Concepts in Healthcare, Amusements, Sports
- The Marketing division stands for:
Marketing – Innovation – Communication – Holistic Marketing and Advertising Services.
We remain attentive to your needs. Our team provides expert advice to trademark owners.
We have over 40 years of experience in the distribution of sporting goods.
Our group has an international presence, covering a wide range of activities.
We boast an expert team specialized in various fields.
Michas Group Inc. has connected businesses domestically and internationally.
Its mission include regional market analysis, business consultation, event coordination, marketing and promotion.
Between 2000 and 2004 Michas Group Inc. developed business to the food distribution food distribution companies “Phoenicia Group”, “Goudas Foods” and “CLIC”.
In June 2004, Michel Hassoun moved to Dubai (United Arab Emirates) and acted as a marketing consultant to International companies interested to enter the Middle Eastern market.
Michas Group represented the French region through “Bretagne International” as well Montreal Metropolitan Chamber of Commerce.
MICHAS GROUP acted as a business consultant to many companies:
PUMA – INTERSPORT – ASICS - BAROUDY GROUP – PREPPY – MERCURE INTL – CITY SPORTS – PRECOR – SPEEDO – TECHNOGYM – KETTLER – KAAS GROUP – AL FUTTAIM GROUP – GULF TRADING.
In 2009, Michel Hassoun returned back to Montreal and developed the following websites:
Fill out the contact form for more information about our services.
We are your trusted partner when it comes to promoting your brands at the national and international levels.